The Makings of a Blog Empire
January 13, 2008
Choosing Content That Provides Value
Unless you are a successful newspaper columnist or a famous actor who is able to draw hordes of readers by your reputation alone, your blog is going to need a theme.
It may be a narrow one, like “Libertarian politics in the Massachusetts Governor’s race.” It may be a broad one, like, “art focusing on life and love.” But whatever your theme, your blog is going to keep readers by presenting them with the valuable content they expect.
