Pepin and the Romeo Y Julieta brand

Romeo Y Julieta cigars began in 1875 with the business organization of Alvarez y Garcia creating Cuban cigars just for the local smokers in Havana. It’s incredible but the Romeo Y Julieta cigars were never suppose to be shipped to the world that existed outside of the border of Cuba. Ask yourself though, how long can you keep an amazing thing quiet for years, I mean the bubble had to burst some day.

It was a great man known as “Pepin” who not only took this brand world wide, but also further confirmed that people from Cuban know how to get a product out there. Proving once again if you have passion for what you are doing, than anything is possible. Pepin is also considered on of the greatest overall business men from not just Cuban but in the world. His marketing strategies and passion for Cuban cigars has made him a legend.

Carrying nothing but pure love for Havana cigars and ‘Gung Ho’ drive to share his love with the world, “Pepin” let the world know about his Cuban cigars in the shortest time possible. He went straight to the people who were well respected and had the means to enjoy his product, he took this Cuban cigars to England. By using a very ingenious technique of naming his Cuban cigars after royal faces of England, he established the cash flow required to turn the Romeo Y Julieta brand into a global force.

“They are my kids” as Pepin often referred to his Cuban cigars. Pepin had incredible quality control and established one of the most robust factories ever to create cigars or Cuban cigars in this case. Everything that came out of the factory had to go through one of the best quality control team ever assembled for the production of Cuban cigars. It was the quality of the Romeo Y Julieta cigars that helped the brand gain worldwide fame and stature in the long run.

A lot of girls in England now give Romeo Y Julieta cigars as present to their boyfriends or husbands. Nothing expresses real love than a Cuban cigar that is actually called the Romeo Y Julieta cigar. Today this brand is famous worldwide but especially in Europe and other countries near by. Some even call it the Englishman’s Cuban cigar or the true lover’s cigar. Whatever the magic is, Pepin sure helped the whole world experience it.