The Blog as a Business

Most blogs are small potatoes. The vast majority are online journals where teenagers talk about their lives to a readership made up of their closest friends. A growing minority, however, are businesses in and of themselves. They balance costs and income; they purposely seek out content providers, advertisers, and paying customers. They make a profit. They are, in fact, Blog Empires, ruling over a reader-defined section of the blogosphere as the go-to site for millions who come to get the news, buy promotional merchandise, and donate money to keep their favorite bloggers fed and happy.

That’s where you come in. You can draw millions of readers, because what you have to say is important. You can accumulate advertisers, because they will pay to reach your readers. In short, you can build your own Blog Empire, and it’s easier than you think. We will walk you through the steps necessary to see your name in lights and your blog climb to the top of blog listings everywhere, and to fatten your bank account with the profits from your own blog business. It will take a lot of work (what worthwhile thing doesn’t?) but you may find that being a blogger, building a Blog Empire of your own, is the most fulfilling job you’ve ever had.