Branding Idea Generator

In order to come up with a few brand ideas to choose from, we’re going to perform a little brainstorming session.

It will involve picking words that relate to you and your content or your interests, and matching them with other words. As an idea generator it will be worthwhile even if you have a name and image picked out. After all, almost any idea can be improved, but if yours is already the best, this little exercise should prove that, too.

Repeat your theme Here:

Blog Theme: My blog is known and respected as the best place on the internet to find: ____________ _______________ _______________ _______________

Now, take a look at your key, content-related words and write them here:

1)

2)

3)

4)

Write your personal nicknames (if applicable) or a couple words that describe you here:

1)

2)

3)

Write five words or the names of particular objects or subjects you enjoy writing, researching, or talking about here (they need not be related to your theme):

1)

2)

3)

4)

5)

Now, go online to dictionary.com and look each up in the thesaurus, picking out unique synonyms or words you like the sound of.

Write them on a separate sheet of paper (you should end up with at least 30 words).

For each of those words, write two words that are related, like “captain – ship, quarters” or “car – hot rod, spinning wheels.” Try not to be too obvious.

That’s a lot of words, some of which will be related to your content, and some not.

Now, just play with them and combine them however you like, noting those combinations which sound powerful or – even better – interesting.

Change a few words to interesting but similar words (e.g. “pillar” to “pillage”).

Write down a few phrases (even clichés) that the words appear in. Just have fun with them! Then grab a half dozen of your favorites and just let them stew in your mind.

By the time you’re through with this course, you’ll know which one you like best or whether you need to start the exercise over, and you may even have dreamed up matching artwork for a few of them.